One day after Stephen Curry scored 46 points to help lead the Golden State Warriors to a much-needed road win over the San Antonio Spurs, he made headlines off the court amid a mutual split from Under Armour. <\/p>\n
The decision marked the end of a partnership that began when Curry signed with Under Armour in 2013. That came after playing the first four seasons of his career as a Nike athlete. <\/p>\n
When Curry’s shoe contract expired, he took meetings with several of the major brands. That amounted to signing a deal with Under Armour at $4 million per year in addition to plans for a signature shoe line and an opportunity to become the face of the company.<\/p>\n
Nike’s offer to keep Curry as part of their NBA roster was $2.5 million and they declined their right to match his contract from Under Armour. The decision has gone down as one of the biggest misfires in Nike’s history, as Curry has gone on to win four championships, two MVP Awards and became the best 3-point shooter in NBA history, among other accolades.<\/p>\n
In now separating from Under Armour, the Curry Brand is going to move forward independently. Though, plans remain for Under Armour to release the Curry 13 in February 2026.<\/p>\n
\nNew sneaker free agent Steph Curry rocking the Kobe 6 "Mambacita" tonight \ud83d\udd25<\/p>\n
(\ud83c\udfa5: @NickDePaula<\/a>) pic.twitter.com\/zLVmxCHcM9<\/a><\/p>\n
— Lakers Nation (@LakersNation) November 15, 2025<\/a><\/p><\/blockquote>\n